Entrepreneurial Strategies in Green and Sport Tourism to Enhance Revisit Intention in Mandalika MotoGP Circuit
Article Sidebar
-
Revisit Intention, Green Tourism, Sports Tourism, Tourist Experience, Tourism Infrastructure
Abstract
This study was conducted to develop a new model of revisit intention among tourists visiting a sport-tourism destination. The research took place in Mandalika, a tourist hotspot that successfully hosted the MotoGP event in Indonesia. To achieve this goal, 200 tourists in Mandalika participated by completing a questionnaire and interviews. Quantitative data analysis using Structural Equation Modeling (SEM) successfully developed a new revisit intention model influenced by green tourism, sports tourism, tourism infrastructure, and tourist experience. The contribution of all these elements to high revisit intention among tourists was recorded at 45.6%. The model also revealed that green tourism plays a significant role in shaping the tourist experience. Furthermore, the results showed that green tourism has the strongest influence in strengthening tourists' revisit intentions. The managerial implications derived from these findings suggest that, to increase revisit intentions, tourism stakeholders should actively promote eco-friendly and sports tourism, as these elements support sustainable practices and appeal to tourists seeking unique and environmentally conscious travel experiences.
Full text article
References
T. S. Dhewi, B. S. Narmaditya, I. Mukhlis, and A. R. Ridzuan, “What drives the revisit intention of heritage hotel consumers? a systematic literature review,” Tourism and Hospitality Management, vol. 30, no. 2, pp. 239–247, 2024.
A. G. Sugiama, D. Suhartanto, C. Y. Lu, I. W. Rediyasa, R. P. Sulaeman, and F. M. Renalda, “Tourist satisfaction and revisit intention: The role of attraction, accessibility, and facilities of water park tourism,” GeoJournal of Tourism and Geosites, vol. 52, no. 2, pp. 257–266, March 2024.
K. Pericleous and P. A. Christou, “Domestic tourism and the domestic tourist experience,” Tourism, vol. 71, no. 4, pp. 659–676, November 2023.
A. Nanggong and A. Mohammad, “Does tourism experience matter in cultural tourism destinations? predicting future tourist behavior,” Asian Management and Business Review, pp. 122–136, March 2024.
S. M. Rasoolimanesh, S. Seyfi, C. M. Hall, and P. Hatamifar, “Understanding memorable tourism experiences and behavioural intentions of heritage tourists,” Journal of Destination Marketing and Management, vol. 21, p. 100621, September 2021.
M. He, B. Liu, and Y. Li, “Tourist inspiration: How the wellness tourism experience inspires tourist engagement,” Journal of Hospitality and Tourism Research, vol. 47, no. 7, pp. 1115–1135, September 2023.
Q. Zhou, Y. Pu, and C. Su, “The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention,” Asia Pacific Journal of Marketing and Logistics, vol. 35, no. 6, pp. 1313–1329, January 2023.
Z. Chen, S. Li, Q. Wu, Z. Wu, and S. Xin, “The decision-making determinants of sport tourists: a meta analysis,” Current Issues in Tourism, vol. 26, no. 12, pp. 1894–1914, June 2023.
A. Orea-Giner and F. Fust´e-Forn´e, “The way we live, the way we travel: generation z and sustainable consumption in food tourism experiences,” British Food Journal, vol. 125, no. 13, pp. 330–351, January 2023.
E. Lee, N. Chung, and C. Koo, “Exploring touristic experiences on destination image modification,” Tourism Management Perspectives, vol. 47, p. 101114, June 2023.
O. C. Kahraman and I. Cifci, “Modeling self-identification, memorable tourism experience, overall satisfaction and destination loyalty: empirical evidence from small island destinations,” Journal of Hospitality and Tourism Insights, vol. 6, no. 2, pp. 1001–1023, January 2023.
Y. Qu, W. Wang, and R. Han, “A multi-method study of the emotional mechanism linking seaside destination attributes and tourists’ revisit intention,” Current Issues in Tourism, vol. 27, no. 11, pp. 1834–1851, June 2024.
T. Kim, S. Han, and J.-H. Park, “What drives long-stay tourists to revisit destinations? a case study of jeju island,” Asia Pacific Journal of Tourism Research, vol. 27, no. 8, pp. 856–870, August 2022.
K. Hasan, S. K. Abdullah, F. Islam, and N. M. Neela, “An integrated model for examining tourists’ revisit intention to beach tourism destinations,” Journal of Quality Assurance in Hospitality and Tourism, vol. 21, no. 6, pp. 716–737, November 2020.
M. E. Manyangara, C. Makanyeza, and Z. Muranda, “The effect of service quality on revisit intention: The mediating role of destination image,” Cogent Business and Management, vol. 10, no. 3, December 2023.
M. Annas, T. Handra, C. S. Bangun, U. Rahardja, and N. Septiani, “Reward and promotion: Sustainable value of post pandemic efforts in medical cold-supply chain,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 1, pp. 109–118, 2024.
C. H. Chin, W. P. M. Wong, and D. Z. B. A. A. Wahap, “Effects of destination appeal and tourism infrastructure on rural tourism destination competitiveness and revisit intention: A study in bario kelabit highland,” Pakistan Journal of Commerce and Social Sciences, vol. 2022, no. 3, pp. 366–386, 2022.
H. Zheng, M. Ahmad, A. J. Khan, N. Hanif, and I. S. Chaudhry, “Tourist revisit intention: A focus on perceived service quality, place attachment, and tourist intimacy,” Social Behavior and Personality: An International Journal, vol. 52, no. 4, pp. 1–11, April 2024.
Y. Zhu, L. Zhu, and L. Weng, “How do tourists’ value perceptions of food experiences influence their perceived destination image and revisit intention? a moderated mediation model,” Foods, vol. 13, no. 3, p. 412, January 2024.
M. Pichierri, L. Petruzzellis, and P. Passaro, “Investigating staycation intention: the influence of risk aversion, community attachment and perceived control during the pandemic,” Current Issues in Tourism, vol. 26, no. 4, pp. 511–517, February 2023.
D. Wang, A. T. Liu, and C. Cheung, “Understanding memorable tourism experience: Long-term memory system and revisit intention,” European Journal of Tourism, Hospitality and Recreation, vol. 13, no. 2, pp. 125–141, December 2023.
Y. Pshenichnykh and I. Novi, “The role of information technology in promoting a tourist destination,” International Journal of Media and Information Literacy, vol. 8, no. 2, December 2023.
A. Bhatia, “Determinants of ict adoption for digital inclusiveness in hill state of himachal pradesh-tourists perspective,” Atna Journal of Tourism Studies, vol. 17, no. 1, pp. 1–31, January 2022.
Z. Qianqian, T. Chengcai, and Z. Ying, “Evaluation and enhancement model of the development potential of green tourism in beijing’s ecological conservation area,” Journal of Resources and Ecology, vol. 15, no. 2, March 2024.
M. Hou, M. Zhang, and Y. Sun, “Greening tourism with environmental wellness: importance of environmental engagement, green tourist intentions, and tourist’ environmental stimulus,” Environmental Science and Pollution Research, vol. 30, no. 33, pp. 79 846–79 860, June 2023.
C. Hu, M. Liang, and X. Wang, “Retracted article: Achieving green tourism through environmental perspectives of green digital technologies, green innovation, and green hr practices,” Environmental Science and Pollution Research, vol. 30, no. 29, pp. 73 321–73 334, May 2023.
E. A. D. A. Fahmawee and O. Jawabreh, “Sustainability of green tourism by international tourists and its impact on green environmental achievement: Petra heritage, jordan,” GeoJournal of Tourism and Geosites, vol. 46, no. 1, pp. 27–36, March 2023.
C. Xu, W. Shu, and Y. Su, “International tourism and business productivity: does eco-friendly technologies matter?” Environmental Science and Pollution Research, vol. 30, no. 23, pp. 63 691–63 703, April 2023.
I. ˇSagovnovi´c, I. Stamenkovi´c, and D. Demonja, “Thinking green when at a tourism destination? the effect of tourists’ sociodemographic characteristics in predicting the perception of green packaging and branding, eco-friendly attitudes and behaviour,” Sociologija i Prostor, June 2022.
M. Mascarenhas, J. Alves, E. Pereira, and R. Martins, “Cocreation of the tourism experience at international sport tourism events,” Event Management, vol. 28, no. 2, pp. 229–244, March 2024.
R. Martins, E. Pereira, and M. Mascarenhas, “Strategic environmental leverage of a sport tourism event: Approaching the global challenge locally,” European Journal of Tourism Research, vol. 37, p. 3712, April 2024.
M. Yaqot, B. C. Menezes, and K. Swart, “Leveraging major sport events’ success towards positioning qatar as a sport tourism destination,” in Proceedings of the International Conference on Tourism Research, 2024.
D. V. Rheenen and R. Roberson, “Roving consumers of pleasure: at the conceptual intersection of sport tourism and sex tourism,” Journal of Sport and Tourism, vol. 27, no. 2, pp. 111–122, April 2023.
A. Sutarman et al., “The role of information technology in empowering the creative economy for sustainable tourism,” Aptisi Transactions on Technopreneurship (ATT), vol. 5, no. 2sp, pp. 175–185, 2023.
S. Nyikana and T. M. Tichaawa, “The nature and characteristics of domestic sports tourism in central africa: The case of cameroon,” African Journal of Hospitality, Tourism and Leisure, vol. 11, pp. 2143–2158, 2022.
A. Erdem and M. H. Akin, “Mount erciyes and sports tourism: A study to evaluate the current situation,” Journal of Multidisciplinary Academic Tourism, vol. 9, no. 1, pp. 9–18, April 2024.
N. Zulkifli, S. Abdullah, F. Amin, N. Dzulkifli, and R. Beta, “Development of a preliminary ‘tourgital’ acceptance framework: An experience of tourist in seremban district,” Global Business and Management Research: An International Journal, vol. 16, no. 2, 2024.
A. Rizky and et al., “Advanced cyber threat detection: Big data-driven ai solutions in complex networks,” CORISINTA, vol. 1, no. 2, pp. 136–143, 2024.
R. Mousavi, M. O. Najafabadi, S. M. Mirdamadi, and S. J. F. Hosseini, “Rural sports and local games: missing link between sports tourism development and sustainability,” Journal of Sport and Tourism, vol. 26, no. 3, pp. 201–223, July 2022.
L. Kahanets-Havrylko and T. Hushtan, “Socio-economic analysis of the efficiency of implementation of the tourist and recreational potential of the zakarpattia oblast in the field of rural green tourism,” Baltic Journal of Economic Studies, vol. 10, no. 1, pp. 99–104, April 2024.
M. M. Mehedi, Y. Yusof, and M. S. Khan, “Relationship between destination image, transport infrastructure and revisit intention: Regression analysis,” Albukhary Social Business Journal, vol. 3, no. 2, pp. 38–47, December 2022.
H. Li, J. Pan, Y. Hui, J. Liu, and P. Nijkamp, “The geography of social media platform attention for tourist attractions - spatial digital data analytics of scenic hot spots in china,” Eastern Journal of European Studies, vol. 14, no. Special Issue, pp. 135–158, 2023.
M. Lamont, “Embodiment in active sport tourism: An autophenomenography of the tour de france alpine ‘cols’,” Sociology of Sport Journal, vol. 38, no. 3, pp. 264–275, September 2021.
J. C.-S. Cheung, S.-M. To, X. Liu, and A. M.-Y. Chan, “Inter-professional education and collaborative practice in social work: Associations between youth work practitioners’ experience in inter-professional learning, creative self-efficacy and innovative behaviour,” British Journal of Social Work, vol. 53, no. 5, pp. 2621–2642, 2023.
G. W. Cheung, H. D. Cooper-Thomas, R. S. Lau, and L. C. Wang, “Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations,” Asia Pacific Journal of Management, vol. 41, no. 2, pp. 745–783, June 2024.
Authors
Copyright (c) 2025 Agung Wahyu Handaru, Ratna Tri Hari Safariningsih, Azlin Zanariah Bahtar
This work is licensed under a Creative Commons Attribution 4.0 International License.
This journal permits and encourages authors to post items submitted to the journal on personal websites while providing bibliographic details that credit its publication in this journal.
Authors are permitted to post their work online in institutional/disciplinary repositories or on their own websites. Pre-print versions posted online should include a citation and link to the final published version in Journal of Librarianship and Scholarly Communication as soon as the issue is available; post-print versions (including the final publisher's PDF) should include a citation and link to the journal's website.