Sustainable Growth for Creative Industry MSMEs through Digital Transformation Entrepreneurship
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Readiness to Change, Cloud Service, Workforce Transformation, IT for E-commerce, Performance Sustainability
Abstract
This study aims to examine the effects of readiness to change, cloud services, workforce transformation, and IT for e-commerce on performance sustainability, with perceived strategic value serving as a moderating variable. This study tested eight hypotheses using a sample of 200 Indonesian SMEs. Additionally, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed in the data analysis approach with the assistance of the SmartPLS version 3.0 program. SmartPLS 3.0 was used for its stability, dataset compatibility, and the team’s prior experience, despite SmartPLS 4 offering advanced predictive techniques. The outcome demonstrates that readiness to change, cloud service, workforce transformation, and IT for e-commerce have a significant positive effect on sustainability performance. Moreover, perceived strategic value has not been able to moderate the relationship between readiness to change, cloud service and sustainability performance while perceived strategic value is able to moderate the relationship between workforce transformation and IT for e-commerce on performance sustainability. This study's technology acceptance model hypothesis helps to understand how digital transformation is occurring in MSMEs. As for TAM, it comes from a psychological perspective that explains people who use digital products. It talks about attitudes, actions, dreams, and connections to technology usage.
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References
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