Jerry Heikal, Vitto Rialialie, Rivelino D, Ign Agus Supriyono. Hybrid Model Of Structural Equation Modeling Pls And Rfm (Recency, Frequency And Monetary) Model To Improve Bank Average Balance . ATT [Internet]. 2022 Jan. 3 [cited 2026 Jan. 31];4(1):1-8. Available from: https://att.aptisi.or.id/index.php/att/article/view/221