[1]
Jerry Heikal, Vitto Rialialie, D. Rivelino, and Ign Agus Supriyono, “Hybrid Model Of Structural Equation Modeling Pls And Rfm (Recency, Frequency And Monetary) Model To Improve Bank Average Balance ”, ATT, vol. 4, no. 1, pp. 1–8, Jan. 2022.