JERRY HEIKAL; VITTO RIALIALIE; RIVELINO, Deva; IGN AGUS SUPRIYONO. Hybrid Model Of Structural Equation Modeling Pls And Rfm (Recency, Frequency And Monetary) Model To Improve Bank Average Balance . Aptisi Transactions on Technopreneurship (ATT), [S. l.], v. 4, n. 1, p. 1–8, 2022. DOI: 10.34306/att.v4i1.221. Disponível em: https://att.aptisi.or.id/index.php/att/article/view/221. Acesso em: 31 jan. 2026.