Muhammad Arsyad Abidil Faruq et al. 2023. Hedonic Values and Utilitarian Values to Improve Behavioral Intentions and Consumer Satisfaction on Product. Aptisi Transactions on Technopreneurship (ATT). 5, 3 (Nov. 2023), 319–333. DOI:https://doi.org/10.34306/att.v5i3.345.