The Role of Information Technology in Empowering the Creative Economy for Sustainable Tourism


  • Asep Sutarman Muhammadiyah Prof. Dr. HAMKA University
  • Untung Rahardja University of Technology Malaysia
  • Fitra Putri Oganda University of Raharja
  • Shofiyul Millah University of Raharja
  • Nadia Nur Azizah University of Raharja



Creative Economy, Smart Tourism, Sustainable Tourism, SmartPLS


 This research aimed to assess IT's role in the creative economy. Three goals were: to gauge creative economy impact on tourist satisfaction, identify its influence on satisfaction, and provide smart tourism advice. Using a quantitative approach, data was gathered from 100 Smart Tourism users. Hypotheses were tested via Partial Least Squares Regression using SmartPLS. The model proved valid and reliable. Findings showed positive creative economy impact on tourist satisfaction. Despite its insights, the research is limited by a small sample size, potentially causing generalizability and bias issues. Practical implications include advocating smart tech adoption for improved satisfaction, promoting sustainable tourism collaboration, involving communities for aligned development, and considering environmental impacts in initiatives.


A. Camero and E. Alba, “Smart City and information technology: A review,” Cities, vol. 93, pp. 84–94, 2019.

A. Kirimtat, O. Krejcar, A. Kertesz, and M. F. Tasgetiren, “Future trends and current state of smart city concepts: A survey,” IEEE Access, vol. 8, pp. 86448–86467, 2020.

J. Kandt and M. Batty, “Smart cities, big data and urban policy: Towards urban analytics for the long run,” Cities, vol. 109, no. 102992, p. 102992, 2021.

R.A. Pop, Z. Saplacan, D.-C. Dabija, and M.-A. Alt, “The impact of social media influencers on travel decisions: the role of trust in consumer decision journey,” Curr. Issues Tourism, vol. 25, no. 5, pp. 823–843, 2022.

S. Renjith, A. Sreekumar, and M. Jathavedan, “An extensive study on the evolution of context-aware personalized travel recommender systems,” Inf. Process. Manag., vol. 57, no. 1, p. 102078, 2020.

J. Wang, C. Xie, Q. Huang, and A. M. Morrison, “Smart tourism destination experiences: The mediating impact of arousal levels,” Tour. Manag. Perspect., vol. 35, no. 100707, p. 100707, 2020.

F. J. Ballina, “Smart business the element of delay in the future of smart tourism,” J. Tour. Futures, vol. 8, no. 1, pp. 37–54, 2022.

Z. Ma, “Business ecosystem modeling the hybrid of system modeling and ecological modeling: an application of the smart grid,” Energy Inform., vol. 2, no. 1, 2019.

D. A. Rossit, M. A. Sanchez, F. Tohme, and M. Frutos, “Business ecosystem approach to industry 4.0,” in Handbook of Smart Materials, Technologies, and Devices, Cham: Springer International Publishing, 2021, pp. 1–22.

P. Lee, W. C. Hunter, and N. Chung, “Smart tourism city Developments and transformations,” Sustainability, vol. 12, no. 10, p. 3958, 2020.

Y. Zhang, M. Sotiriadis, and S. Shen, “Investigating the impact of smart tourism technologies on tourists’ experiences,” Sustainability, vol. 14, no. 5, p. 3048, 2022.

Wahyuningsih, N. N. Azizah, and T. Mariyanti, “Education and technology management policies and practices in madrasah,” International Transactions on Education Technology , vol. 1, no. 1, pp. 29–34, 2022.

Y. El Archi, B. Benbba, Z. Nizamatdinova, Y. Issakov, G. I. Vargáné, and L. D. Dávid, “Systematic literature review analysing smart tourism destinations in context of sustainable development Current applications and future directions,” Sustainability, vol. 15, no. 6, p. 5086, 2023.

S. Shafiee, A. Rajabzadeh Ghatari, A. Hasanzadeh, and S. Jahanyan, “Smart tourism destinations: a systematic review,” Tour. Rev., vol. 76, no. 3, pp. 505–528, 2021.

H. Ye, S. Sun, and R. Law, “An investigation of developing smart tourism from the perspective of stakeholders,” Asia Pac. J. Tour. Res., vol. 26, no. 10, pp. 1156–1170, 2021.

A. Giri Prawiyogi, S. Purnama, and L. Meria, “Smart cities using machine learning and intelligent applications,” International Transactions on Artificial Intelligence (ITALIC), vol. 1, no. 1, pp. 102–116, 2022.

V. Kazandzhieva and H. Santana, “E-tourism:Definition, development and conceptual framework,” Tourism: Int. Interdisciplinary J., vol. 67, no. 4, pp. 332–350, 2019.

P. Rashi, M. C. Lohani, N. Lutfiani, T. Hermansyah, and I. N. Hikam, “New personalized social approach based on flexible integration of web services,” International Transactions on Artificial Intelligence (ITALIC), vol. 1, no. 1, pp. 1–17, 2022.

C.C. Liang, W.Y. Liang, and T.L. Tseng, “Evaluation of intelligent agents in consumer-to-business eCommerce,” Comput. Stand. Interfaces, vol. 65, pp. 122–131, 2019.

A. Hurtado Palomino, B. De la Gala-Velasquez, and J. CcorisapraQuintana, “The interactive effect of innovation capability and potential absorptive capacity on innovation performance,” J. Innov. Knowl., vol. 7, no. 4, p. 100259, 2022.

P. del Vecchio, C. Malandugno, G. Passiante, and G. Sakka, “Circular economy business model for smart tourism the case of Ecobnb,” EuroMed J. Bus., vol. 17, no. 1, pp. 88–104, 2022.

K. Nam, C. S. Dutt, P. Chathoth, and M. S. Khan, “Blockchain technology for smart city and smart tourism latest trends and challenges,” Asia Pac. J. Tour. Res., vol. 26, no. 4, pp. 454–468, 2021.

A. Presenza, A. Messeni Petruzzelli, and A. Natalicchio, “Business model innovation for sustainability. Highlights from the tourism and hospitality industry,” Sustainability, vol. 11, no. 1, p. 212, 2019.

K. Timeus, J. Vinaixa, and F. PardoBosch, “Creating business models for smart cities a practical framework,” Publ. Manag. Rev., vol. 22, no. 5, pp. 726–745, 2020.

J. Bulchand Gidumal, “Post covid 19 recovery of island tourism using a smart tourism destination framework,” J. Destin. Mark. Manag., vol. 23, no. 100689, p. 100689, 2022.




How to Cite

Sutarman, A., Rahardja, U., Putri Oganda, F., Millah, S. ., & Nur Azizah, N. (2023). The Role of Information Technology in Empowering the Creative Economy for Sustainable Tourism. Aptisi Transactions on Technopreneurship (ATT), 5(2sp), 175–185.

Most read articles by the same author(s)